Free search engine optimization (SEO) tips - step by step
Before submitting your site to search engines it is very
important to optimize your website. If you can not afford a search engine optimization service, make sure to follow our search engine optimization tips to have your web site well optimized
for the top placement in search engines.
Step 1. - Analyze your competition
The best way to start optimizing your web site is analyze your
competition. Take a look at the web pages that currently have top rankings on Google and try to find out what these pages have done to get these rankings.
- analyze the first top ten web sites related to your branch
- analyze keywords they are using
- look at their source code, meta tags
- look at their keyword density
- look at their comment tag, alt tags, title tag
- internal and external links on their websites
- look how many sites linking to them
- check out the quality and link popularity of sites
that are linking to your competitors
- look how many pages they have
After all you can tell is it easy to beat your competition or it is not.
Step 2. - Start to improve
your website with quality content
When optimizing your website always use keyword in the meta tags which are reflected in your page. It is not going to help
your search engine ranking if the page has nothing to do with the topic.
a) Choose the right keywords
As mentioned before, analyze your competition but never use the
same keyword and description tag. There are two great resources for finding out the most effective keywords.
- Overture
- WordTracker
b) Creating meta tags - TITLE Tag
The most important tag is the Title tag, because it is in the head section of your website and many search engines use it.
Title tag should be short (about 14 words), descriptive and to the point. The title is appeared on first line in the search engines.
c) Creating
meta tags - DESCRIPTION Tag The next important meta tag is description
tag. It describes content of your web page - shouldn´t be longer than
120 characters - description is for the search engines not for the
viewers to see d) Creating meta tags -
KEYWORD Tag - use the most important keywords that your website represent
- we recommend to use 5 keywords separated by a commas
- one keyword should have 1 - 3 words
e) Creating meta tags - ROBOT Tags
<META name=Robots content="index, follow">
<META name=GOOGLEBOT content=index,follow>
Step 3. - Check your website URL before submit to search engines.
Your website should be finished without errors:
- no broken links - no
spelling mistakes - have a good design
- no html tag mistakes -
have a site map - compliant with most of browsers IE, Netscape, Opera
Step 4. - Submit your website to search engines
Submit your website into the most important search engines, it brings
you the most of traffic. Make sure to submit your URL for free to www.google.com,
www.yahoo.com, www.altavista.com, www.alltheweb.com,
www.excite.com, www.lycos.com,
www.webcrawler.com, www.Alexa.com, www.Jayde.com,
www.whatuseek.com, Open Directory (The ODP powers core directory
services for some the most popular portals and search engines on the Web, including AOL Search, Netscape Search,
Google directory, Yahoo directory,
Lycos, DirectHit, and HotBot,
MSN and hundreds of others). DMOZ and Yahoo Directory listings are tremendously valuable. There are a lot more free and paid search engines and directories to submit, but if you do not
have time to search for and submit, you can also use our search engine submission service.
Step 5. - Build your link popularity
Next significant step you should do with your website is build your link popularity. Link Popularity is the number and
quality of other websites that link to your site. Top rankings depend on your link popularity. It can be done with creating a quality reciprocal links from related web sites and Internet
directories. We can build for you a non-reciprocal and reciprocal links if you choose our
link building service. | 
